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In his new live film,

multi-media artist and marketing expert Pavel Gitnik addresses the current situation with Kanye 'Ye' West, 'anti-semitism', racial branding, and who really owns the media.

Pavel Gitnik - HEYOKA (2022)

As a Jew, an immigrant, a Russian-Israeli-American, a fashion designer, a rapper, music producer, remixer, cultural engineer, media scholar, filmmaker, storyteller, stand-up comedian, marketer, entrepreneur, and a myriad other keywords,

Pavel explains why he agrees with Ye and Kyrie Irving via --

1) How 'the individual' relates to 'the group'

2) How we use media (keywords are 'media') to communicate to each other

3) And how humanity can be nurtured through a computerized landscape.

*New remixes from Pavel feature throughout the film and communicate where words do not.


Get early access to the film before it is released to the public...



About the film "Heyoka" (2022):

A Trilogy -- each episode about 1 hour

Half-documentary, half digital stand-up special, and half business seminar, the film is an exploration of our relationship with media. Shot over 10 days on an iPhone in portrait mode, it was designed for an 'individual-first' watching experience, allowing the viewer to absorb and process their reactions before sharing them with others.

The unedited version contains the footage in the order it was shot without cuts. It is meant to be an honest and human account of one agent (adj.) individual. 

About Pavel:

Born in 1987 in Moscow, USSR, moving to Israel at the age of 5, and then to Cupertino at the age of 13, Pavel Gitnik was no stranger to the outsider’s POV.

As an artist/entrepreneur, both analytical-and-creative, he has worked in different facets of public life for a decade to build bridges between some of the disparate disciplines that are currently most relevant to 'modernity' -- psychology, technology, economics, education, and culture.

Fun Trivia: Pavel had an iPhone before Steve Jobs did (Read the full story).

For live show tickets -- GO HERE.

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